Post by account_disabled on Dec 3, 2023 9:23:11 GMT 1
platforms.Unfortunately, iOS users who opt out of tracking will see fewer personalized ads (retargeting) following their actions on other websites on their iPhone or iOS apps.On the advertiser side, understand that iOS users who refuse tracking will no longer be added to your personalized audiences (website or app).Your retargeting audiences will therefore be smaller and therefore less effective .
But there is another problem: exclu Europe Cell Phone Number List sions .It will no longer be possible to exclude iOS users who refuse tracking from our campaigns.If they buy from our website or app via a mobile device, they will still see your ads, which is a shame!Direct impact #3: Conversion optimizationIf users refuse tracking on iOS, less data will be sent to Facebook.The volume of conversions generated by your campaigns will therefore be lower.And Facebook needs volume to optimize the distribution of your advertisements given that it targets for you the people most likely
to carry out a conversion event (web or app).If Facebook knows less about these people, then conversion optimization may be less effective.Understand that your campaigns might be less effective.Direct impact #4: Mobile app install campaigns will be affectedFacebook also expects the iOS 14 update to have a very negative impact on the effectiveness of iOS app install campaigns.First of all, you should update your app's
Facebook SDK to version 8.1 as advised by Facebook, otherwise you will no longer be able to run app install campaigns or even measure their performance.What's even more annoying is that you'll have to create separate app install campaigns for devices using iOS 14 (or later). In addition :Your app can only be associated with a single advertising account (even if the same advertising account can be associated with several apps)Each app will be limited to a maximum of 9 iOS 14 campaigns at a time (don’t ask me why!)Each campaign can contain up to 5 ad sets with the same delivery optimizationOnly Auction is available as a media buy typePlease note that these limitations only apply to app installation campaigns on iOS 14.Your other app install campaigns will not be affected.
But there is another problem: exclu Europe Cell Phone Number List sions .It will no longer be possible to exclude iOS users who refuse tracking from our campaigns.If they buy from our website or app via a mobile device, they will still see your ads, which is a shame!Direct impact #3: Conversion optimizationIf users refuse tracking on iOS, less data will be sent to Facebook.The volume of conversions generated by your campaigns will therefore be lower.And Facebook needs volume to optimize the distribution of your advertisements given that it targets for you the people most likely
to carry out a conversion event (web or app).If Facebook knows less about these people, then conversion optimization may be less effective.Understand that your campaigns might be less effective.Direct impact #4: Mobile app install campaigns will be affectedFacebook also expects the iOS 14 update to have a very negative impact on the effectiveness of iOS app install campaigns.First of all, you should update your app's
Facebook SDK to version 8.1 as advised by Facebook, otherwise you will no longer be able to run app install campaigns or even measure their performance.What's even more annoying is that you'll have to create separate app install campaigns for devices using iOS 14 (or later). In addition :Your app can only be associated with a single advertising account (even if the same advertising account can be associated with several apps)Each app will be limited to a maximum of 9 iOS 14 campaigns at a time (don’t ask me why!)Each campaign can contain up to 5 ad sets with the same delivery optimizationOnly Auction is available as a media buy typePlease note that these limitations only apply to app installation campaigns on iOS 14.Your other app install campaigns will not be affected.