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Post by account_disabled on Dec 9, 2023 6:02:08 GMT 1
What to do and how to do it. They only give guidelines, usually graphics, for the use of the brand. 12 Sections of a Digital Brand Manual Well, the suggestion is to start with a table of contents, develop each section with as much detail as possible, add sections that feel necessary for the company or eliminate those that do not apply. Here we propose a basic table of contents for a first version of the manual: Brand background. If there is any history of modifications, changes, assignments, acquisitions, migrations, etc., it is advisable to record it on a timeline so that everyone who comes into contact with the manual has access to Digital Marketing Service the history of the brand. It is also a good section to sit down and remember the mission, vision and values of the brand. Definition of the Buyer Persona. We have talked a lot in this blog about the buyer persona. Well, these definitions are established here because it is important that everyone who relates to the brand knows who they should talk to. Define the objectives that are pursued on social networks, in search engines and in general in any web property where the brand participates General rules. It is always helpful to post some general guidelines. Brand guidelines. This is where the brand's Identity Manual and its variations fit for its use in the digital environment.
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