Post by account_disabled on Dec 26, 2023 10:43:54 GMT 1
In 2020, the entire world hit the “pause” button without warning. Dreams, projects, schools and jobs were left on standby as a result of the pandemic . But in such a terrible and unexpected situation, some people braved it and continued to fight to make a difference. Among those who kept going when the rest of the world stopped, the Red Cross volunteers stand out , ordinary people willing to make our planet a fairer and safer place for everyone. A beautiful campaign recently launched by the Red Cross in Portugal is dedicated to them.
The different ads that make up this graphic advertising campaign portray very famous cities from all corners of the planet in the new and dystopian reality emanating Phone Number List from the coronarivus crisis. Lisbon looks like a completely uninhabited city half buried in dunes that look straight out of the African desert. London, only recognizable by some of its most emblematic monuments, seems possessed by ice, while in Paris its most characteristic elements merge with a landscape that seems to look in the mirror of the great canyons of the United States.
In all the bleak Red Cross advertisements, volunteers appear in the foreground who, despite the chaos that looms over them, confidently face the challenges that the new world confronts them with. The motto «In 2020 the world stopped. "Our volunteers didn't do it" puts the perfect finishing touch to the new Red Cross campaign. The Lisbon-based agency LOLA Normajean and the urban artist Patrícia Mariano signed such a suggestive campaign. DATA SHEET Advertiser: Red Cross Portugal Agency: LOLA Normajean Lisbon Chief Creative Officer: Leandro Alvarez Creative Director: Caio Leska Art Director: Luís Borges / Pedro Martoli Copywriter: Fábio Loureiro / Caio Leska Illustrator: Patrícia Mariano
The different ads that make up this graphic advertising campaign portray very famous cities from all corners of the planet in the new and dystopian reality emanating Phone Number List from the coronarivus crisis. Lisbon looks like a completely uninhabited city half buried in dunes that look straight out of the African desert. London, only recognizable by some of its most emblematic monuments, seems possessed by ice, while in Paris its most characteristic elements merge with a landscape that seems to look in the mirror of the great canyons of the United States.
In all the bleak Red Cross advertisements, volunteers appear in the foreground who, despite the chaos that looms over them, confidently face the challenges that the new world confronts them with. The motto «In 2020 the world stopped. "Our volunteers didn't do it" puts the perfect finishing touch to the new Red Cross campaign. The Lisbon-based agency LOLA Normajean and the urban artist Patrícia Mariano signed such a suggestive campaign. DATA SHEET Advertiser: Red Cross Portugal Agency: LOLA Normajean Lisbon Chief Creative Officer: Leandro Alvarez Creative Director: Caio Leska Art Director: Luís Borges / Pedro Martoli Copywriter: Fábio Loureiro / Caio Leska Illustrator: Patrícia Mariano